Integrated Commerce

How a connected fashion world can create a better consumer experience

You go online to find the shoe you really want, but your size is not available on Zalando? However, they might be available in a store, but how will you know? Zalando gives access to 150,000 articles from 1,500 brands but still, 90 percent of all stock in Europe lies in stores. In the future, we want to increase the access to all fashion products – together with our online and offline fashion partners.
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September 15th had been marked in the calendars of our Brand Marketing team for quite some time - it was the day of the annual team event in which the more than 200 employees took a collective break from office life. ... Read more

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Zalando @ dmexco

Published on 20. Sep 2016
dmexco2016

We're back from the dmexco in Cologne, the business fair for Digital Marketing.  About 50,700 visitors and 1,100 exhibitors came together to meet, network, listen to 570 speakers and celebrate.
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In 2013 Zalando started with its first trainee program - meanwhile we have programs for product management, category management and an exciting e-commerce trainee program for national & international students. In the last weeks our mentors have created another challenging program for you – this time in the field of Merchandising! ... Read more

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"We saw a festival of content."

Published on 07. Sep 2016
First Bread&Butter by Zalando

 

I met our VP Brand Marketing, Carsten, and ask him for a little resume of the premier of Bread&Butter by Zalando. The new consumer facing trend show took place last weekend at Arena Berlin and was celebrating what is hot in FASHION, MUSIC and FOOD under the motto of NOW.
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