Zalando Online Marketing Camp

At the beginning of November we hosted our 3rd Zalando Online Marketing Camp at our headquarter in Berlin. The focus was on performance marketing: "Innovative channels and growth hacks". All participants introduced themselves in barcamp style with three hashtags which describe their personality best: everything from KPIs and online marketing to oriental dance and food love was mentioned.  ... Read more

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Digitisation in the world of work

Published on 15. Nov 2016

The future of the working world is currently being discussed by many forms of media — German broadcaster ARD even dedicated a whole week to this topic. Digitisation is an aspect of this discussion that is still new for many companies, meaning that it is also linked to some specific challenges and concerns. So what does digitisation mean for the future of our work, and what changes does it have in store for the company and employees? Here's an analysis from Frauke, our Senior Vice President for People and Organisation: ... Read more

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Zalando Integrated Commerce

After a first pilot project with adidas in Berlin connecting stationary retailers (more information here), Zalando is now taking a further step within the #IntegratedCommerce initiative: In a new pilot project, smaller local retailers now have the opportunity to open up an additional sales channel with Zalando and thus follow their individual goals flexibly. The following story is an example from one of our first partners. ... Read more

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