Charlotte Preut speaking about Marketing Intelligence

Last week, the 2nd Marketing Management Congress took place in Berlin. Roughly 600 marketing people from Germany followed the invitation by Quadriga Media Berlin GmbH. I had the chance to participate and to listen to presentations about the future of digital marketing in times of artificial intelligence and big data. ... Read more

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Zalando is working on removing the barriers to online shopping and ensuring that the experience becomes increasingly convenient. It is important to keep on exploring and testing new formats of customer interaction and support – such as our recently introduced sizing chat. ... Read more

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Zalando Style Icons Amsterdam

Who is a true style icon and who is the rising star? This was revealed during the Zalando Style Icons. The award show took place in Copenhagen, Amsterdam and Antwerp and was organised by our PR team with support of the Local Brand Marketing and Content Marketing teams. During the Style Icons, Zalando rewarded the best and most inspiring fashion influencers or ´style icons´ in the spotlight. ... Read more

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Compared to other zLabels product categories, Sports is still a young plant. In spring/summer 2015, Sports started its first season, at that time still being a sub-category of 'Young Fashion'. Since the successful launch, the product range has steadily expanded. By the end of 2015, Sports started to operate as an international business unit with currently 15 employees from Denmark, Czech Republic, Italy, New Zealand, Great Britain, Germany, Poland and Scotland. ... Read more

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While most e-commerce players are busy figuring out how to deliver faster, Zalando is already thinking about how to reduce the hassle of returns for its customers. According to a recent study*, more than 75% of e-shoppers read the delivery and returns conditions before purchasing online. ... Read more

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